Snow Waters
Lake Property Holdings, LLC
Conneaut Lake, PA
Though charged with creating a brand and identity for an all-season resort community, it was our strategy for positioning and launching the resort within the marketplace that takes center stage. Our plan had to reach the targeted audience of prospective buyers through an array of impactful connections over a defined period of time. We first determined ingenious ways to incorporate an active lifestyle and the serenity of nature into the core brand of the resort, while representing the history, people, and culture of the larger surrounding community. We then translated the new identity into numerous deliverables that worked in symphony to effectively launch the product. The components of the launch included tradeshow booths, direct mail, collateral, advertisements, merchandise, open house events, and a website.
