MotorCity UPTOWN Visioning / Brand Design
Union Properties
Dubai, UAE
92,852 square meters
Challenged with re-defining and re-imagining historical culture in a modern development context, we incorporated classical and contemporary theories in urban planning into UPTOWN to create a network of vibrant neighborhoods, each with a distinct lifestyle. We based our thematic development and concept on the primary ideas of architecture, town planning, and English gardens found in the resort city of Bath, England. Design development involved the further identification of spaces, including establishing a hierarchy of custom-designed gardens that offer unique identifies under the umbrella of a traditional English landscape. Intricate designs and varying scales of materials create a sense of intimacy, while customized details such as focal points, hardscape elements, textures, and patterns create a sense of richness and a natural wayfinding system.
