Genesis Visioning / Brand Design
Genesis Building Systems sought an identity, name and website for a web-based tool that was an entirely new industry concept. The website had to be flexible to undergo frequent changes to its content and interface, and design solutions had to be able to assume sub-brands for different market segments in the company’s growing product line. We developed the website from a user-centric perspective, helping prospective users feel in control of the process at every level. Utilizing the myriad information the client provided for this complex venture, our creative writer filtered the content and determined a strategy for displaying the information clearly and succinctly. A vast amount of industry-specific jargon was distilled into a few web pages that effectively conveyed the tool’s functions and abilities.
