Al Aqr Resort Visioning / Brand Design
Al Khayat Real Estate
Oman Resort, Oman
380,902 square meters
Our primary responsibility was thematic development of Al Aqr Resort with a challenge to create a modern feel based on traditional Omani values. Envisioning Al Aqr as "A Place of Living," our philosophy stressed the importance of strong lifestyle definitions. Each aspect of the design approach reflected holistic well-being and Omani culture, while delighting the senses. Working with architects and master planners, we generated a unique palette that celebrated the splendor of Oman's coastal landscape, creating a true essence of place. We established an identity for the resort that embodied the theme and conveyed its personality. This included a color palette, font, and a logo that is a repetitive expression of Arab arches. Identity in place, our team also designed print collateral and storyboarded commercials.
